Brands aren’t experienced in pieces. They’re experienced whole. So that’s how we design them.

We create experiences that make every moment flow. From awareness to advocacy, online to offline. We treat every interaction as an opportunity to address your customers’ real-life needs while also defining who you are.

Traditional agencies are best at vision. In-house teams are best at execution. We combine both strengths. We dream up new ways of turning heads, starting conversations, and cementing love. Then we create the playbooks to make them facts. Assemble teams with just the right expertise. And tie our work to tangible business outcomes.

We know first-hand that an idea is only valuable if it’s practical. Otherwise it’s just filler for a pretty presentation. That success requires constant iteration. Not a one-time handoff. And that when everything weaves together, something happens that’s bigger than the sum of its threads.

In-house went out

We spent decades in-house at award-winning brands.

The Weaverly story

Brands that outgrew where they began. Or that needed to find their voice.

I saw this again and again as I established in-house design teams at companies that defined their categories, and worked as a hands-on designer before that.

And over time, I developed an approach that prevents inconsistent patchworks of customer touchpoints. Unifies departments moving in different directions. Avoids pricey agency deliverables that are impractical.

And puts better experiences into the world.

We know what your team needs because we’ve been that team. We’ve built brands like yours, from the inside out. Now we can help you do the same from the outside in.

—STEVE HOEFNAGELS, Founder

A handpicked team, just for you

For each project, Steve weaves together tight, senior teams with just the right skill set. They include some of the industry’s most talented strategists, designers, writers, and artists, and he leads them himself.

COLLABORATORS

Chris Jadatz

Digital Product Design

Erica McCarthy

Creative

James Molloy

Content

Jasper Campshure

Interior design

Jeremy Mickel

Typography

Mark Lavoritano

Strategy

Melissa Warren

Content

Peter Bromka

Strategy

Sarah Robb

Content

Tarik Jamil

DEVELOPMENT

What we weave

1

insightful Strategy

Inspired by customer insights, we find brand opportunities, and create strategy in plain English.

Customer insights
Positioning
2

Unmistakable personality

We craft brand identities that look like only you can look, and sound like only you can sound.

Name
Visuals
Voice
3

ORCHESTRATED EXPERIENCES

We bring brands to life across multiple channels, touchpoints, and creative formats with a single point of view.

Customer journey mapping
Online and offline experiences
4

MEASURABLE RESULTS

Great experiences perform better. We define KPIs and roadmap priorities that help you manage performance effectively.

Roadmapping
KPIs
5

ONGOING ENGAGEMENT

Design is never done. We work with you to build, iterate, and evolve as you learn from the market.

Design systems
Front-end development
Photo and video production
6

ONLY WHAT YOU NEED

We tailor our work to your needs to make impact where it matters most.

Lean, senior team
Low overhead

Get in touch with us

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