Elly

Be all ears

Elly is a personal AI assistant that helps recruiters find better fits—faster. Code named Tabbed, Elly needed a name, brand strategy, and visual identity for launch, all in under 4 weeks.

We named the company Elly—short for elephant—because elephants have big ears and never forget. We created a wordmark that nods to trunks and tusks without tipping into caricature, striking a balance between charm and credibility. The visual language is approachable and warm. Biomorphic shapes inspired by Jean Arp suggest friendliness and interlocking puzzle pieces. We use them as patterns, photo masks, and backdrops for product imagery.

Above all, the system expresses the strategy: Elly uses AI to make conversations better, not replace them, making recruiting not less, but more human